Public Relation Department
The Public Relations Dept. acts as an Interface between the Corporation and the Public at large. This Interface can be defined with more clarity – Interface between the Corporation and its Customers as well as Interface between Corporation and Media at large.
It is expected from the department that it would use different tools such as print media, electronic media, internet, photographs, website, press notes, handouts, information brochures, articles, news and other communication tools to inculcate information about the Corporation and strengthens the ties between the Corporation and its customers.
It is expected from the department that it would use different vehicles of modern communication such as In-house journal, exhibitions, cultural interface, as a means to provide information and strengthen relationship. As a Corporate Communication Dept. of the Corporation, it releases the marketing, corporate, civil and other notices to attract specific customers.
The Public Relations Dept. provides information to its customers, maintains clip bank, data bank, prepares design layouts for quality information brochures, prepares corporate films, power-point presentation, organizes press visits, press conferences, releases news and feature articles about the Corporation, its achievements, new projects, organizes interviews of its senior officials with media, etc